UK Beauty and Lifestyle Blog

August 22, 2013

L'Oreal Paris Nude Magique BB Blush Universal Rosy Blush

Something about a double dose of a letter has made the beauty world go crazy. BB, CC, DD... whatever they are, whatever they stand for, it seems as though people are desperate for them. And you know what, I'm obviously one of those crazy suckers because I bought L'Oreal Paris' Nude Magique BB Blush on a complete whim months and months ago. You know the beauty lurkers I mentioned last month, well this product would very happily sit in that category!

I tried a tester of this blush in the Boots store where I bought it and I absolutely loved the velvety feel of it. You squeeze an amount (the amount will depend on how pink you like your cheeks) of this onto your fingers and it is a gel formula - hopefully you can kind of see that in my photos. However, when you rub this into your skin it doesn't stay a gel it transforms into a velvet-textured powder pretty darn quickly leaving you with a relatively long wearing stain. The 'magic' part of this blush is that the gel that you squeeze out of the tube is clear and when you start working with the product it transforms into a pink shade. This is a massive gimmick and doesn't really help anyone in any way but it is quite a fun aspect of the product and is part of the reason I bought it.

All good so far, until I tell you just how difficult it can be to make this look wearable in the short time it takes for the gel to set into its powdery finish. If you're used to working with products like Benefit's Benetint or other gel products (I know Soap and Glory do one called Cheek Mate) then you will be prepared to deal with L'Oreal Paris' Nude Magique BB Blush. However, make-up newbies and people who rely on their make-up brushes to do all of the hard work  then this is not a product you should pick up! 

The colour that the gel transforms into is supposed to be universally flattering rosy blush. I don't actually know if this changes into a different colour depending on the skin tone that it is applied to it but on me it turns into the exact colour that I think of when someone says the word "rosy". I like the shade a lot and it looks similar to the colour I go naturally when my face flushes, but it's hard to apply lightly and evenly and I feel as though it never looks that natural looking when I wear it.

The jury is honestly still out on this. I know that I like it, the texture is nice and the colour is pretty, but I think it is definitely something which takes a lot of time to get used to using. It definitely won't be suitable for a lot of people who might pick it up thinking that anything with "BB" on it is going to be super easy to work with. I do use this occasionally and I will continue to but I wouldn't recommend it to everyone, it might be worth a swatch though because it feels very nice when you apply it to your skin!

Have you tried this? Do you ever use gel cheek products?



  1. I saw this in Superdrug when it came out and was a bit skeptical of it but seeing your swatches it looks so pretty! I might have to pick one up the next time I'm out.

    The Best Lipstick for A/W 2013!

  2. I'm a bit afraid of gel/cream blushes. The outcome is pretty wearable and nice shade.

  3. It's such a lovely colour judging by your swatches! I've only tried a few cream blushes and no gel blushes at all but I've never been able to get them to sit right on top of my make up. I kinda feel like they end up all streaky and gross :( I really want to try this though as it looks close to my natural flush colour too! :)

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  4. This is a gorgeous colour and I love the idea of the gel to powder finish. I'm okay with my Benefit tints so I may give this a go. Lovely review! :)

    Jess xo

  5. I probably wouldn't like this product. It sounds like a lot of work. I'm too used to using a powder blush. Haven't seen this blush in the US yet:)

  6. I just got my first "cheek tint" but I don't know if I'd have the patience for this though the colour is lovely.

  7. I'd quite like to give this a go, I enjoy using Benetint occasionally! I just don't understand why they have to call it BB...doesn't make sense *sigh* xx

  8. This reminds me of the cheek gel that The Body Shop brought out in a limited edition range a few years back - it's probably the same product given that L'Oreal own TBS! Must check it out, despite the stupid double letters x


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